What if I told you that by being intentional about how you craft your content and making some simple tweaks, you could potentially bring thousands of visitors to your site each month?
Here’s the thing: last month alone, Google was the top referrer of traffic to my site with a whopping 43% of traffic coming from organic search!
I know, SEO is not sexy and it's always the last thing you’re thinking about when creating your posts, but today I wanted to share with you some super simple ways you can add SEO value to your posts that over the long term, drive significant traffic to your website.
Before we dive in, it’s important to note that Google’s algorithm is always changing and is never static. So optimizing for SEO is best weaved into an existing process of creating content rather than treating it as a standalone activity.
1. CREATE FRESH CONTENT FOR YOUR BLOG.
Google LOVES fresh content and favors sites that are regularly updating their content with relevant, targeted and extremely useful information.
Gone are the days where short form content is acceptable for a blog post. You need to start thinking in terms of creating longer-form blog posts that add considerable value to your readers.
This doesn’t mean you need to be publishing several times a week, but if you can stick to a schedule of at least once per week that is ideal.
If you have any shorter form blog posts on your site, I would suggest go back and revisit them and see how you can flesh them out a bit further adding in additional information, research or examples that can will add value to your readers.
As part of your blog content, you also want to consider the anchor links within your content where you can strategically link to other blog posts on your site.
For example, here I’m linking to why your website is the most important marketing tool for your business - which further supports why it is super important to make blogging a regular part of your marketing strategy.
When linking to other relevant content within your site, avoid anchor linking on vague and non-descriptive words such as “click here” or “find out more”.
Be strategic and link on descriptive words that people will be searching for like “yoga poses to release stress” or “yoga for beginners”.
2. USE RELEVANT KEYWORDS IN YOUR BLOG POST TITLE.
You will notice the title of this is “5 super simple SEO strategies to boost organic search”. I’ve got my keywords - SEO, organic search - but I’ve also added in words like ‘simple’ because my hope is that people looking for simple SEO tips will find this blog post 😃
Think about your ideal reader and what they are specifically looking for. What search terms would they use to find the content you are creating?
Then weave as many keywords as possible as you can so that it still makes sense and is also a catchy headline.
I recommend checking out Co-Schedule’s headline analyzer tool which provides a ranking for your headline and checks for things like your structure, grammar and readability.
3. NAME YOUR IMAGES WITH RELEVANT KEYWORDS.
I love this one because it's super easy to implement and can have a huge impact on your results.
First though, can I ask - have you ever used the Google image search tool? I’m guessing you have. This is a massively underutilized way to drive organic search to your site.
For every image you have on your site and within each blog post ensure the naming convention follows this format:
You want to include the dashes between each word so that the Google bots can interpret them. The bots cannot read words in a long string, but they can certainly identify them if you add these dashes in!
For example; on an image of a specific yoga pose e.g Tadasana Mountain Pose, the naming convention on your image would be: tadasana-mountain-pose.
That’s it! How easy is it??
Now every time someone is doing a Google searching for that specific pose, you’re going to boost your chances of being surfaced for these results!
*Tip - the more specific and descriptive you can be the higher the chance you have of being ranked for those people who are going after long tail search terms - which are more specific and generally longer eg. tadasana-mountain-pose-yoga-asana.
4. WEBSITE PAGE TITLE.
The following two tips are not related specific to blog content but rather updates to your site that can easily be made in 5 minutes or less.
Your homepage Page Title description pulls through in Google organic search results and will display next to the name of your site. While this is not one of the main SEO ranking factors, there is evidence to suggest this can help boost your results. Regardless, it certainly helps with your branding and giving people an idea when they ‘google you’ what you are all about.
In Squarespace you can update this by going into Design > Logo + Title and updating the top line.
5. WEBSITE DESCRIPTION.
As with your Website page title, this is not one of the main SEO ranking factors, but updating your website description can also help boost your results as well as support your branding.
In Squarespace update this by going to Settings > Website > Basic Information > Site description.
A major factor worth mentioning that that will influence your SEO is whether your website is mobile responsive.
One of the main reasons I use Squarespace - and recommend it to all of my clients and anyone else looking to design a beautifully designed custom website - is because all of their templates are mobile responsive. Google’s latest algorithm favors sites that provide a mobile-friendly user experience, so this is definitely something worth investigating to ensure your site is as mobile friendly as possible.
I'd love to know - what SEO tips will you be integrating on your website after reading this?
To taking your next best step,